How to Promote a New Website (P-1)

 How to Promote a New Website

Introduction 

Getting a website up and running is not too difficult to do but ensuring it is done properly to optimize traffic interest is the key to a good posting. This is where the promotion of the site comes in only second to that actual site design and content. Get all the info you need here. 

Here are some points to consider if one wants to promote a website to ensure optimum results: 

The basics

Putting in some thought and effort is one of the first things the individual should be prepared to do in the quest to promote his or her site. Failing to spend time in this area at the very onset of the whole exercise could prove poor decision-making.  

Understanding and accepting that the process takes time and is an ongoing exercise is important too. Sourcing for information and tips that are current on promotional methods should be done periodically. 

Selling something that everyone else is selling may not be the best business endeavor to undertake.  

It would be better to choose an element with very little or no competition and allow the search engines to do what they do best, which is connecting interested parties effectively and quickly. 

Designing sites that work properly and efficiently is another point to consider. When the prospect is at the intended site, there is nothing worse than encountering confusing and misleading content.  

Contents of this nature will only give the prospect a negative experience and force them to leave the site out of frustration. 

Making sure the right keywords are used and submitting the site to major search engines is a great and effective promotional tactic.  

Use a comprehensive automated submission tool that can properly promote the site at all major search engine platforms. Ensuring the content material is good and accurate will also help to boost the promotional angle of the exercise

How to Promote a New Website (P-1)

Use Directories

Essence 

Promoting a website is important to ensure the traffic flow to the site is being optimized at all times. Therefore website promotion is an essential part of having and keeping a site relevant and successful. 

  

Directories 

One way of effectively doing this is to link directories that come in the form of website directories or article directories.  

 

These tools offer many advantages and are well worth the effort to incorporate into the website, as they help elevate and improve the search engine listing constantly. 

 

The usual course of action after a site is launch would typically be the search engine spiders going to work cruising the site for the relevant points that usually affect the eventual rankings given.  

 

The indexing and listing results from these visits are then used to facilitate the ranking exercise. Providing as much assistance as possible to these spiders would be an advantage, hence the use of directory links which will lead them straight to the individual’s webpage. 

 

Some link directories or article directories use the “no follow” tags which attribute to a share of the Google Page Rank of the webpage where the site or article is published while others will use it to block any PR share, although this can still be made into a straight link for a fee.  

 

The benefits of the link are usually worth the money. 

Using the directories links will also facilitate the visitors to such directories easy access to clicking on the links available. Using an anchor text as the main link will sufficiently attract the interest of the visitor so one should ensure the contents of the featured articles are both informative and attention-grabbing.  

 

Links that are deep into the websites will provide significant advantages in promoting the entire site in the search engine rather than just at the home page. 

Meta Tags And Keywords

Essence 

Site optimization is always a prerequisite of any hopeful new posting and the business, product, or service it is promoting. Therefore ensuring all the best possible assistance is given to get the optimization exercise at its peak should be explored for its contributing merits. 

Make It Better

Some think there is really no need to focus on the Meta tags as in their opinions these tags are mostly ignored by the search engines and although there are some merits to the thought process it should nevertheless be explored even for its perceived minimal benefits.  

 

Even though the basic page themes have moved towards more keyword density content, content and linking, and a few other beneficial styles there are still some benefits of using the Meta tags. 

 

Meta tag descriptions would have great importance in determining the website's positioning on the search results. Usually, the number of keywords used and their importance and density within the description tag are pivotal to the manipulation tactics used to heighten the chances of garnering first positioning possibilities.  

 

This is useful as there are still smaller search engines that do focus on using the Meta tag as an evaluation platform. 

 

Keywords are still a very current and powerful tool to ensure optimal search engine rankings. This is will the most obvious exercise that the search engine spiders adopt when cruising the site contents. 

This is such an important contributing factor that a lot of sites use chosen keywords that are popular at the time and incorporate them into their own content even if the relevancy factor is not compatible.  

 

However, it should also be noted that the overuse of the keywords will also create a negative outcome but this is still a point of contention for some.  

 

Therefore choosing keywords that are going to garner the desired attention and attraction to the site is most important and worth exploring. 

Build Reader Loyalty 

Essence 

The survival of a website depends on many connective features and reader loyalty is one of them. The reader loyalty element is important as it ensures the continued support of the individual thus contributing to the heightened traffic flow to the site which in turn will give rise to the popularity issue of the said site. 

Keep Them Coming Back

Basically, when there is reader loyalty well established at the site it would mean several things, which may include the site being popular for the contributing content that is both interesting and informative, it would mean that there is interest in the material being posted at the site, it could contribute to the curiosity factor that will eventually encourage other new visitors and many more interesting reasons as to why the site boasts this loyalty. 

To be able to build such an ideal scenario of reader loyalty some points need to be considered and implemented and the following are just some suggestions to the end: 

The interactions are based on tangible benefits. Having good offers and value featured at the sight would effectively be able to garner the interest that can be then converted to consistent visits which will then contribute to forming the reader loyalty base. 

Acquiring a new customer base through reader loyalty can also be done when the said reader is encouraged to share the link with others in their own emailing list.  

This will effectively widen the reach of the site through the assistance of the current reader loyalty base. 

Providing incentives that are significantly helpful to the reader would also encourage the reader to stay loyal to the site.  

Facilitating such special offers should ideally be done after some research has been conducted to identify suitable incentives which would not waste the time of the visitor and encourage the continued visits for the content and the incentives featured.